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About this training
Build the competitive positioning matrix that frames your company as the category winner — worked end to end on Duolingo versus Babbel, Busuu, and Rosetta Stone. The subject sits centre-stage in a device mockup, competitors flank it in columns, and every player is compared across the strategic dimensions that matter — closing with a one-line verdict. You build the page live from a blank slide — every click shown, nothing pre-baked — and finish with the exact file used in the recording.
What you'll learn
Structure a competitive matrix: strategic dimensions down the left (core offering, scale, experience, monetization, AI / product), your company centred, named competitors in columns
Make the subject company the hero with a device mockup + logo, visually elevated above the peer columns
Build a consistent colour system — gold dimension labels, tiered blue competitor columns — so the comparison reads at a glance
Fill each cell with tight, parallel phrasing and hard metrics where you have them (MAU, paid subs, registered users) instead of ragged prose
Land the argument with a bottom-row verdict that contrasts your breadth and scale against the competitors' narrower positioning
Delivery & licensing
Your files are delivered instantly after purchase in your account library — watermarked per buyer and served through short-lived secure links.
Licensed for personal use only. Redistribution, resale, reproduction, account sharing, and unauthorized commercial use are strictly prohibited. Files are tied to your account.
